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The Alphaville Herald
''The Alphaville Herald'' is an online newspaper covering virtual worlds, founded by Northwestern University philosophy professor Peter Ludlow (known by his pseudonym Urizenus Sklar) on October 23, 2003. According to scholars Constantinescu and Decu, the newspaper was the first "virtual free press," pioneering mass communication in virtual worlds.〔Constantinescu, Diana and Decu, Andrei, "Social Cooperation within Virtual Worlds: Old Social Phenomena Emerging in New Environments" (October 1, 2008). 〕
It was originally a newspaper for the Alphaville virtual city of The Sims Online, where Ludlow used the avatar Urizenus Sklar. Its stories uncovered in-game scams and cyber-prostitution,〔Joshua A.T. Fairfield, "(Virtual Parentalism )", 66 Wash. & Lee L. Rev. 1215 (2009)〕 and highlighted Electronic Arts' indifference to the negative consequences of their game and the problems of virtual democracy. EA terminated Ludlow's account, which made international headlines, and the newspaper migrated to another virtual world, Second Life, in June 2004. Sklar (Ludlow) is currently a Contributing Editor, while the avatar Pixeleen Mistral, revealed by Ludlow in 2010 to be Internet pioneer Mark P. McCahill, is the newspaper's Managing Editor. Various people have written for the publication, including Catherine A. Fitzpatrick.
For some time, the newspaper was known as ''The Second Life Herald''.
==Literature==
*Peter Ludlow and Mark Wallace, ''The Second Life Herald: The Virtual Tabloid that Witnessed the Dawn of the Metaverse'', MIT Press, 2007, ISBN 978-0-262-12294-8
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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